About

A Letter From Yas

Dear friend,


If you’re reading this, maybe something inside you feels stuck. Maybe you’ve moved far from home, or your life looks fine on the outside — but quietly, you’ve been asking: who am I now? Where do I belong? What do I actually want?
I know that question well.
I lived inside it for years.

Before we go any further, I want you to know something: you are not alone, change is possible, and it is worth the hard parts. The world moves fast — faster than ever — and it’s so easy to keep silencing the part of you that’s calling for something more, drowning it in fear, in “what ifs,” in worry about what people will think.

I spent a long time there too. And I found my way out — not perfectly, not in a straight line, but I found it. Now my work is helping people like you find theirs.
You don’t have to have it all figured out to begin.

You just have to be willing to take the first small step.
Warmly, Yas 🌸

My Story

How I found my way back to myself

For most of my life, I followed the path that made sense on paper. I studied Genetics for my bachelor’s degree in Iran. When it was time to choose my master’s, every logical voice — including my own — told me to stay in science. So I chose Biochemistry, even though I didn’t love it. I told myself it was the right thing. I still remember a professor saying, “Do what you love,” and thinking, how naive — does he really believe I can just change my whole field?
That two-year master’s took me four years. It overlapped with the pandemic. Finishing it felt like a miracle. Between eighteen and the day I graduated, I lived in four different cities in Iran — and the whole time, I felt lost, like none of it was really me.
Eventually I couldn’t keep going. I went home to my parents. I slept through the days and stayed awake all night. I couldn’t even read anymore — and books had been the love of my life.

Then one morning, around six, the sun rose and I couldn’t keep my eyes shut. I sat up and stared at my favorite bookshelf — and noticed every single book was about psychology, or a story that somehow circled back to it. That same day, a friend called for advice and said afterward, “I wish you were a psychologist — the way you understand people heals my heart.” Something shifted in me, like waking from a long sleep.
So I packed my whole life into two suitcases and started over — from zero, from below zero — in the UK, to study Psychology. It was incredibly hard. Partway through, I learned I have ADHD and anxiety, and I leaned in, training in Positive Psychology and ADHD coaching alongside my degree.
Because of my background, I don’t just understand the mind — I understand the body, too: what your nervous system does, what happens beneath your awareness, how deeply culture lives inside us. I found my calling late. But I found it. And that’s exactly why I believe in yours.

MY PHILOSOPHY

What I believe

My philosophy is rooted in safety first — the belief that real change doesn’t start in the mind, it starts in the body. When your nervous system finally feels safe, growth stops being a fight and becomes something you can actually live. So before we ever work on your thoughts, we make room for your body to exhale.
I believe in wholeness over fixing. You are not broken — you are a human being caught between worlds: who you were, who you’re becoming, and a world that changed faster than any of us were ready for. There is nothing wrong with you. You are simply in transition, and transition is something we can walk through together.
To me, real growth requires roots. You cannot understand who someone is without honoring where they come from. The expectations placed on Iranian and Middle Eastern women and men shape what we believe we’re even allowed to want. Naming that — gently, honestly — is where freedom begins.
I believe in belonging to yourself. The ache of “غربت”, of being far from home, is real, and no one should carry it feeling unseen or lost. You don’t have to choose between your roots and your future — you are allowed to hold both.
And above all, I believe in answering the call. The world moves too fast to keep silencing the voice that’s been quietly waiting inside you, out of fear of the “what ifs” or the judgment of others. Change is worth every hard part it asks of you.
My philosophy is a promise: you are not alone, you can find your way back to yourself, and it is never too late to answer the call you’ve been carrying all along.

PROFESSIONAL BIO

Yas Farzin is a psychology-informed coach who helps Iranian and Middle Eastern people navigate identity change, life transitions, and the challenges of living between cultures.

Her path is an unusual one. She holds a bachelor’s degree in Genetics and a master’s in Biochemistry from Iran, before moving to the United Kingdom to earn a degree in Psychology. She went on to train in Positive Psychology coaching and ADHD coaching, blending evidence-based practice with her own lived experience of ADHD and anxiety.

This rare combination — understanding the human system from both the body (genetics and biochemistry) and the mind (psychology) — shapes a coaching approach that is grounded, practical, and deeply human. Yas coaches clients internationally in both English and Farsi, and writes children’s stories on emotional awareness for online publications in the United States.

Her work is rooted in one belief: that change is possible, that no one should feel alone in it, and that it is never too late to answer your real calling.

Take Action Now

Ready to take your first step?

Scroll to Top